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Thứ Năm, 23 tháng 1, 2014

There's Life after Your Nortel PBX - Lots of Life

There's Life after Your Nortel PBX - Lots of Life

If you’re currently using a Nortel PBX, this article is for you. All good things must come to an end, and sadly, that came for Nortel some time ago. Whether you’re ready to move on now or just starting to think about it, that time come for you, probably sooner than later.

The good news is that you’re coming from terra firma, as Nortel had long been the gold standard in business telephony. Even though the company, as you remember it is no more, their phone systems are still in widespread use. Before things imploded around 2009, they were one of the most blue chip names in technology. Nortel was on par with Cisco and Avaya, and back then,Microsoft was a software company, Google was in the online search business, and Apple was a computer company.

What happened?
A lot has changed, and Nortel isn’t the only giant to disappear in the wake of unprecedented disruption, brought on mainly by the Internet.
Nortel made a solid transition from PBX to IP PBX – as did all the other telephony vendors, but that was really just the first step for the transformation needed to keep up with the times.

As you may know, Nortel was divvied up and sold off in pieces by line of business. The carrier business went to Genband, wireless went to Ericsson, metro Ethernet went to Ciena, and enterprise telephony went to their natural rival, Avaya. These various paths are worth noting, since the PBX may not be the only vestige of Nortel being used in your business.

Coming back to the PBX, however, it’s likely that you’re being supported directly by Avaya or one of their channel partners. This actually creates another layer of potential concern given Avaya’s financial health. In some regards, they are following in Nortel’s footsteps and there is widespread concern about their long term viability.

That aside, your concern is the phone system and what’s best for your business. As Nortel’s telephony portfolio became integrated into Avaya’s product line, the Nortel brand has largely passed on, and Avaya will only continue supporting these systems for so long.

Whatever the state of your Nortel phone system, its days are numbered, unless you’re prepared to keep things going patchwork-style by scavenging the aftermarket for parts.

Where to go from here?
You can only keep that going for so long, and no matter how attached you are to Nortel, rest assured there are plenty of worthy successors – and probably for a lot less money. Before even considering that, you should know that your Nortel phone system will likely be easy to dispose of. There will always be some players in the channel ecosystem who want these for parts, while others will have buyers for retrofitted Nortel systems.

More importantly, the telephony space has evolved since Nortel went down in 2009, and if you think nothing better has come along it’s time to rethink things. In terms of hardware, that may well be true, but today, telephony is predominantly software, and is increasingly becoming cloud-based. This means that the value of business telephony is no longer built around the phone system.

Had Nortel survived, they would have gone down this path as well. Some of their competitors moved more quickly, and are still in the game. Just the same, this technology changes constantly, meaning that new vendors have emerged to fill Nortel’s shoes that could not have done so if telephony was still hardware-based.

In short, there’s more than one way to do enterprise-grade telephony, and today’s options are less costly than a Nortel system, as well as being comparable in quality. As such, even if you still feel your Nortel is the best phone system ever, there are definitely choices available today whereby you’d be giving up little if anything.

Those choices need to be explored, so if you’re ready to start considering life after Nortel, stay with me as this series continues in my next article.

About the Author
JonJon Arnold is Principal of J Arnold & Associates, an independent telecom analyst and strategy consultancy based in Toronto, Ontario. The consultancy’s primary focus is providing thought leadership and go-to-market counsel regarding IP communications and disruptive technologies. You can follow Jon's everyday insights on his influential Analyst 2.0 blog and on Twitter.

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Momentum Cloud VoIP Assessment

Momentum Cloud VoIP Assessment

Momentum offers a broad range of cloud VoIP features and functions. They range from basic enough for the smallest businesses to powerful enough for large ones. A key selling point is that they allow customers to select different levels of functionality to fit varying needs. For many this will work better than the one-size-fits-all approach, because it means customers don't need to pay the same full rate for every extension, phone or user.

The choices start with three packages of features:

  • Basic service is little more than a line that shows caller ID and call waiting. It is ideal for phones that get only occasional use, such as those in loading docks, warehouses, break rooms and reception areas. Basic lines are available as add-on's to Advanced and Executive services.
  • Advanced service provides standard functions necessary for phones assigned to individuals, including voice mail; call forwarding, return and transfer; three-way calling; and voice-mail to e-mail.
  • Executive service adds various features that provide more flexibility, including speed dial; find me/follow me; various methods of call forwarding, blocking and acceptance; and Do Not Disturb.

    This three-tier approach contrasts with hosted VoIP services that charge the same flat fee for all extensions, even those that are in actual use only a few minutes per day or week.

    Customers can also choose between usage plans. Metered extensions let them pay as they go for only the calls their employees make. The basic charge is $0.03 per minute for calls to the continental U.S. and Canada. This is a good deal for companies with low call volumes. The alternative is unlimited extensions, which cost a flat fee for any amount of domestic calls. This is better for companies with large call volumes. Toll-free and vanity numbers are also available. This choice of plans again lets companies pay in a way that best fits their needs.

    In addition to the three basic packages of functionality and the different usage plans, a variety of other options further increases flexibility. Mobile apps for Android and iPhone let employees access features of their office phone system, including the company directory and settings such as Do Not Disturb, from their smart phones, and also to make mobile calls via their business numbers. Virtual numbers provide local numbers in any market where a company does business. Smart numbers let employees route incoming calls to up to five destinations. These can be home or office phones, mobile phones or even soft phones. Momentum also markets several specific sets of functions that amount to categories of their own.

    One of these is a collection of features and capabilities that qualify as Unified Communications (UC). They include:

    • Mobile integration, including access via the abovementioned mobile apps, find me/follow me, and the ability to reach various devices via smart numbers
    • Soft phones, which allow employees to make and receive calls via headset-equipped computers
    • Presence detection across the various devices and platforms
    • Virtual fax, which lets employees send and receive faxes from any device and any location, rather than being tied to physical fax machines
    • Integrated instant messaging, which lets employees communicate with one another even when they are on another call. This is particularly useful when the employees are on the line with customers as in contact centers  
    • Integrated video conferencing, which can significantly improve communication and rapport among employees.  

    Momentum markets another set of functions as collaboration tools, the components of which overlap to varying degrees with UC features. They include:

    • Audio conferencing accessible via the various platforms
    • Video conferencing which is similarly accessible in multiple ways
    • Web conferencing, a browser-based service dubbed Momentum Meeting that combines various online presentation tools with built-in support for audio and video conferencing.

    Momentum's highest-end product is its hosted contact center. It supports agents in multiple locations, including home offices, and includes a robust set of monitoring, supervising and reporting functions. It provides such features as:

    • Automatic call distribution (ACD), which routes calls to agents based on factors such as their skill levels, availability, what ring group they belong to, how busy they are and other factors. It permits customized greetings and routing for different categories of customers based on the purpose of their calls and which of the company's inbound numbers they called.
    • Monitor and barge functions, which let supervisors silently listen to and also join agents' calls as necessary.
    • Call recording, one of the basic necessities of contact centers. Speech analytics make it possible to categorize and index recordings without having to listen to them, while screen capture provides a snapshot of agents' onscreen activities at the time of the call.
    • Real-time monitoring of agent and queue activity, via a graphical dashboard that displays agent and queue status on-screen.
    • On-screen call control, which makes it possible to make calls by clicking, and to transfer calls by drag-and-drop in order to manage queues more efficiently.
    • Mobility management, which lets managers supervise and oversee agents no matter where they are, including at home or at different branches, as if they are at a single contact center.

    Momentum puts more emphasis on selling its services via customized quotes than on providing comprehensive online pricing information and automated Web signup. Its Website does note, however, that plans start at $9.95 per month. Momentum sells standard and executive models of Cisco and Polycom phones, which it ships preconfigured. It also provides information about whether customers' existing phones will work with its service.

    This assessment is the fifth in a series of articles evaluating the offerings of cloud/hosted VoIP providers. Previous articles evaluated:


    About the Author
    Robert Poe has written extensively about technology in the U.S. and Asia. He is a portrait, sports and dance photographer, and likes karate, Argentine Tango, bicycling and running. He has worked for two startups, neither of which made him rich. His website for VoIP coverage is VoIP Evolution. 

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    Crowd-sourced CRM Rankings Released

    Crowd-sourced CRM Rankings Released

    Start-up crowdsourcing software review website G2 Crowd released an updated list of the best and worst performing CRM vendors based on customer reviews. G2 Crowd's Grid for CRM ranks 22 products based on nearly 1,500 ratings and reviews from CRM users.

    Salesforce CRM and Microsoft Dynamics CRM are in the Leader positions on the because of high user satisfaction and their substantial market share. Salesforce CRM received the most reviews with 300 people weighing in on the venerable service. The company achieved the highest scale score of 88, and received the highest customer satisfaction score (96) among the Leaders.

    Ten CRM products were named High Performers, including SugarCRM, Zoho CRM, Nimble, PipelineDeals, and Workbooks CRM. This was based on the companies achieving high customer satisfaction but without the scale of reviews the Leaders enjoyed. 

    Workbooks earned the highest customer satisfaction score of 99. WORK[etc] CRM made the Grid for the first time as a High Performer by receiving 13 valid customer reviews. NetSuite CRM, SAP CRMOracle Siebel, and Oracle CRM On Demand were named Contenders based on having significant scale and market share, but below-average user satisfaction ratings.

    "A key metric for CRM buyers is how quickly they will see a payback from their software investment," says Godard Abel, co-founder and CEO of G2 Crowd, "overall, CRM users are reporting that they achieve ROI in an average of 10 months. Vendors are constantly trying to shorten this timeline for their customers. For smaller vendors, that means focusing on innovative features and critical integrations. In the case of larger vendors, CRM systems are being expanded and enhanced through acquisition and incorporation of complementary software."

    Of the more than 110 CRM products listed on the website, the 22 ranked products each received 10 or more ratings and reviews to qualify for inclusion on the Grid. Satisfaction rankings are generated from the 71-question user reviews. Scale is calculated from vendor size, market share, and social impact. Based on a combination of these scores, each software solution is categorized as a Leader, High Performer, Contender, or Niche.

    Similar to Yelp! but without advertising, G2 Crowd users can compare products on the Grid by both overall customer satisfaction and by vendor scale and momentum data. In CRM, reviewers also rated specific features such as contact management, pipeline management, and social collaboration features.

    About the Author
    AllenNow a freelance writer, in a former, not-to-distant life, Allen Bernard was the managing editor of CIOUpdate.com and numerous other technology websites. Since 2000, Allen has written, assigned and edited thousands of articles that focus on intersection of technology and business. As well as content marketing and PR, he now writes for Ziff Davis B2B, CIO.com, the Economist Intelligence Unit and other high-quality publications. Originally from the Boston area Allen now calls Columbus, Ohio home. He can be reached at 614-937-2316 or abernie182 @ gmail.com. Please follow him on Twitter at @allen_bernard1, on Google+ or on Linked In.

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    Optimize Call Center Automation For Customer Service

    Optimize Call Center Automation For Customer Service

    Call center automation is one of the fastest ways to increase call center efficiency and cut call center costs. New technologies in areas like voice recognition is making call center automation work better and less intrusive to your customers. For customers call center automation reduces the hassle involved in calling in for help and makes for a more pleasant experience. For businesses, call center cuts costs and enables your call center to handle a larger volume of calls.

    However, call center automation isn't an unmitigated win. Customer attitude toward call center automation is anywhere from mild annoyance to refusal to deal with a phone robot. If the call center system isn't set up properly, it can add greatly to the customer's negative reaction and lead to “call center Hell.” It's important that an automated call center be carefully designed to produce the least amount of effort for customers using the call center.

    Customers calling in to call centers want answers to their questions as fast and simply as possible, with the minimum of waits and repetition of information. Getting this kind of performance from a call center requires careful design and constant monitoring to keep it running at optimum efficiency.

    For example, typically customers have to be verified to ensure the caller is actually responsible for the equipment he or she is calling about. This is a legal requirement that has to be fulfilled before the customer can be helped. In a non-automated call center this can involve asking the customer a time-consuming series of questions and spending anywhere from two to five minutes authenticating the customer.

    Two to five minutes doesn't sound like much, but it can represent a significant slowdown in the tempo of customer service calls, making the call center less efficient. Worse, it can fray the customer's nerves as they just want to get his or her problem solved.

    One way around this is to use caller ID combined with an integrated voice response (IVR) system. The caller ID provides information on the caller's identity by checking the phone number against the company's customer database and the IVR system asks one or two remaining questions to confirm identity. The process takes seconds instead of minutes.

    One thing that makes this sort of interaction possible is the enormously enhanced ability of modern systems to recognize speech and respond to it correctly. There has been steady, continuous improvement in these capabilities since call centers starting implementing voice recognition technology 20 years or more ago. Today automated agents can deal with a wide range of accents and speech pattern instead of requiring the customer to speak unnaturally slowly and deliberately. As a result, conversations with automated agents have become more natural and more comfortable for customers.

    Voice capabilities are only part of modern call center automation. Another important part is the ability to route calls to the right agent automatically. This requires matching the caller's problem with the agent's experience. By maintaining a database of the agents' expertise and routing the caller with the use of the database, such a system avoids long waits and transferring customers from one agent to another – a major source of customer irritation.

    Each of these functions may not seem like much in isolation, but taken together they can save significant amounts of time for the customer, and significant resources for the company. Since surveys have shown that 80 percent of the cost of a call center is represented by human agents time, this can represent a major savings.

    In designing a call center workflow it is important to put the customer at the center of the operation. Moving the customer quickly and efficiently through the operation while satisfying the customer is the main goal of an automated call center. Doing so saves the company money and results in more satisfied customers.

    About the Author 
    RickRick Cook has been involved with computers since the days of punched cards and magnetic drum memories. He has written hundreds of articles on computers and related technology as well as a series of fantasy novels full of bad computer jokes.



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